Communication

The web site

To get live information about the trade show, go on www.forum4s.com

To follow the evolution of the exhibitions, be informed about the programs of conferences and the events, consult the list of the exhibitors, visit their web sites.

The web site allows the visitors to prepare their visit on the show thanks to the floor plan, the list of the exhibitors, to ask for their badge.

Reference tools

• The Catalogue and the CD Rom diffusés gratuitement aux visiteurs prolongent votre participation.
• The Catalogue and the CD Rom spread free of charge to the visitors prolongs your participation.

The tools of visit

• The Guide of visit and the Expert courses.

Marketing

Targeted direct Marketing actions

Sending of 300 000 invitation cards including the program of the conference cycles and events from targeted files.
• Information E-news to the visitors (database with 90 000 contacts).
• Sending of electronic badges to the visitors of the previous editions.

Press

A large-scale Media Plan

More than 156 press advertisements in 49 magazines in order to reach more than 400,000 readers over the six months prior to the trade shows.
This system is reinforced by online communications with the presence of banners on more than 64 websites and selected press newsletters in France and abroad as well as inserts

National press

Permanent link with the French and foreign press.
Making available to the French and foreign professional journalists several press releases,
a press dossier with the New products presented at the trade show.

Foreign press

A&V Elettronica, Biophotonics International, Design-In, EDN Europe, EE Times, Electro Optics, EPN Europe, Europhotonics, Fibre Systems Europe, Fv Fotovoltaici, Imaging&Machine Vision Europe, Laser Focus World, Laser+Photonik, Materials Testing, Microwave Engeering Europe, Microwave Journal, Optics&Laser Europe, Photonics Spectra, Photonik International, Vacuum International, Vision Systems Design…

Press relations

Through these actions and the reputation of the trade show and its exhibitors, numerous
newspapers report on the event and the current market developments, on products and
companies with previews and reports on RF&Hyper Europe.

We received over 64 journalists at the trade show in 2008.